Motorcycles increase 24% and scooters contribute 45% growth

Buoyed by a robust increase in scooter and motorcycle sales, TVS Motor Company registered significant growth of 34% in December 2009, registering total two wheeler sales of 1,19,701 units against 89,285 units in the corresponding period of the previous year. The company's cumulative growth therefore stood at 10 % with sales of 1,109,054 units in the current financial year up to December 2009 against 1,006,724 units in the same period last year. Domestic sales of the company witnessed a steady increase in sales posting 42 % growth with sales of 1,02,479 units in December 2009 as against 72,355 units in the corresponding period of the previous year.

Motorcycle sales witnessed 24% increase in sales registering 49,560 units in December 2009 when compared to 40,057 units recorded in December 2008.The company's scooter sales grew by 45 % with sales of 21,566 units when compared to 14,912 units in the corresponding period of the previous year.

Showing signs of recovery, exports recorded a marginal growth of 2% registering sales of 17,222 units of two wheelers in December 2009 as against 16,930 units in the corresponding period of the previous year.

The newly launched TVS Jive, which was made available in Tamilnadu during the month of December 2009 has received good response from that market and will be made available across the country in a phased manner beginning January / February 2010.

Sales of three wheelers stood at 1212 units in the month of December 2009 as against 321 units registered in December 2008. Cumulative three wheeler sales for the period April to December 2009 stood at 8,707 units.

During the month, the company launched TVS King ZS, an all new green, environmental friendly four stroke CNG auto rickshaw for New Delhi & NCR. TVS King ZS is India's first 200 cc, four stroke, electric-start, CNG auto rickshaw equipped with factory fitted CNG kit that delivers superior performance. It is a futuristic product designed for today's cities and has a good combination of `power, comfort, mileage and style.

The unique campaign for TVS Scooty Institute, a facility to train women in tier two cities to ride, which had won many laurels this year including a Globe at the MAA Award, metal at the PMAA's, the Abby's and Grand Emvie, continued to get recognition. Mudra Max won the silver for the campaign in consumer durables category at the Effie's 09 held during the month