Recently an engaging and interactive activity led by the team of TVS Sport was organized in the form of a trailblazing campaign across more than 7 states in India, with a primary motive of showcasing the phenomenal fuel efficiency, features and long-term savings TVS Sport offers.
This Phigital campaign gained a whopping 1 Lakh + footfall in less than 30 Days.
3D Gamified Experience
The campaign was kicked off on demo vans featuring augmented realty based simulation game with a TVS Sport as the main character. The audience could control and drive
TVS Sport with hand gesture control as the gaming console works with body tracking mechanism.
The game took individuals on an interactive journey showcasing TVS Sport’s differentiating features vs. rivals. Any body movement was simulated as the actual body movement while riding; it very closely simulated the real world ride and handling of TVS Sport.
Here are some of the campaign highlights:
33 Demo vans | 7 States | 45+ days | 20k+ Test Rides | 400+ Instant Bookings
The brands “Mileage Ka Baap” proposition which was brought to real life through virtual simulation is something never seen before. Apart from the VR game, individuals also got a chance to test ride TVS Sport and its real world mileage was analysed through testing devices.
The Campaign Impact
The campaign not only generated online traction, but over 400+ individuals, impressed with features, fuel efficiency and performance made instant bookings. Here are some numbers.
• 23000+ enquiries generated
• 20000+ test rides given
• 9000+ gameplays
• 2600+ interested in buying
The real world fuel efficiency was significantly higher than the competition. As the team had systems and devices to analyse ride related data. Individuals that got a chance to test ride TVS Sport observed actual savings on day-to-day, monthly, annual and even long-term basis, with minimum savings of ₹45,000 in five years of ownership.
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Also Read:
TVS Sport - Unmatched Performance with Unmatched Mileage
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