TVS Motosoul 2023 ends on a new high; launched the TVS Apache RTR 160 4V with Dual Channel ABS and Voice Assist

TVS Motosoul 2023 ends on a new high; launched the TVS Apache RTR 160 4V with Dual Channel ABS and Voice Assist

• Unveiled the most powerful TVS Aapche RTR 160 4V which now comes with the ultimate control through Dual Channel ABS, and offers weight reduction of 2 kgs
• Announced an extension to its collaboration for next season, with a focus on introducing a co-branded merchandise range

Commenting on the events of day 2, Mr. Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “TVS Motosoul is a platform that offers a complete range of motorcycling experience aligned to the varied interests of the biking community. It brings together riders, customers, enthusiasts, music lovers. The event has always stayed true to the TVS commitment of innovation and pushing boundaries. The last two days have been memorable and we are happy to be catalysts to a festival that actually belongs to the motorcycling community.”

TVS Apache RTR 160 4V with Dual Channel ABS and Voice Assist
TVS Apache built out of TVS Racing through the track to road concept has created the best-in-segment performance, technology, riding dynamics and safety. This new variant will be available in an all new Lightening Blue colour and Matte Black colour. Both colours will feature sporty red alloy wheels, and is priced at Rs 1,34,990 (ex-showroom Tamil Nadu).

Extension of partnership with Petronas
TVS Motor Company is extending its partnership with Petronas. The Petronas TVS Racing association has completed 2 seasons with 80% wins across different race formats in India. The partnership will now also focus on introducing co-branded merchandise that aligns with the values and identity of both brands. T-shirts, sweatshirts, caps, shirts and bags, all co-branded will shortly be available.

About TVS Motor Company
TVS Motor Company (BSE:532343 and NSE: TVSMOTOR) is a reputed two and three-wheeler manufacturer globally, championing progress through sustainable mobility with four state-of-the-art manufacturing facilities located in India and Indonesia. Rooted in our 100-year legacy of trust, value, and passion for customers, it takes pride in making internationally accepted products of the highest quality through innovative and sustainable processes. TVS Motor is the only two-wheeler company to have won the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys. We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for four consecutive years. Our group company Norton Motorcycles, based in the United Kingdom, is one of the most emotive motorcycle brands in the world. Our subsidiaries in the personal e-mobility space, Swiss E-Mobility Group (SEMG) and EGO Movement have a leading position in the e-bike market in Switzerland. TVS Motor Company endeavours to deliver the most superior customer experience across 80 countries in which we operate. For more information, please visit www.tvsmotor.com.